Merlin Entertainments is the second largest entertainments company in the world after Disney. Its brands include: Legoland, Madame Tussauds, The London Eye, London Dungeons and many others.
We’ve been working with Merlin since 2007; the company was growing so fast that uniformity of brand message became an imperative. Our tactical role is to provide very practical media training. Our strategic role is aimed at enabling every attraction, whether in Beijing or Blackpool, to understand and convey the same value-messages.